Meet the wonderful local mascots of Japan!
ALL JAPAN YURU CHARACTER GUIDE

Japan’s mascots.
A whole world to meet.

4,850 characters from all 47 prefectures. Find your favorites by map, name or official contest results.

Explore all mascots Explore the map ↓
Shinjō-kunTakino-michi YuzuruGunma-chan
47 prefecturesCity & town discoveryOfficial contest records
MAP DISCOVERY

Find your next favorite on the map!

Tap a number and get to know the local characters.

1Region2Prefecture3Town
AREA GUIDELoading character locationsZoom in from regions to prefectures, cities, towns and individual characters.
Loading data—
MAP ADVENTUREBig personalities.
Local discoveries.Tap a number to explore a little closer.

About the map: Character locations load together; small images load only for the visible area. Tap a character to open its profile.

Administrative boundaries: National Land Numerical Information, MLIT (January 1, 2026), CC BY 4.0.

HELLO, NEW FRIENDS!

Who will you meet today?

Tap a photo to meet a mascot. No map zooming needed.

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YamanashiYatsugatake YappyMeet me OsakaUme-chan of UmedaMeet me ShimaneShimanekkoMeet me
Japan’s mascot festival2026
Online voting is open

Give your favorite a vote!

Cheer on Japan’s local mascots at Yuruverse 2026. Voting takes place on the official Japanese website.

Japan time (UTC+9) · Free registration · One vote per person per day
Meet the entries & vote How to vote (Japanese) ↗
LOCAL CHARACTERS, LOTS OF HEART

What is a yuru-chara?

Yuru-chara are the friendly mascot characters you meet across Japan—representing places, organizations and local causes. This independent guide brings their profiles, photos and official records together.

Meet the characters

See all 4,850 →
Find mascots by prefecture 47 prefectures

Hokkaido & Tohoku

Kanto

Chubu

Kansai

Chugoku

Shikoku

Kyushu & Okinawa