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MEET THIS CHARACTERShinjuku Ward, Tokyo

Toa Boya

東亜坊や

Registered organizationToa Corporation

Added to this catalog August 23, 2026

Toa Boya
CHARACTER FACTS

Meet Toa Boya

Toa Boya is a mascot listed in our Japanese character catalog for Shinjuku Ward, Tokyo.

Registered area
Shinjuku Ward, Tokyo
Registered organization
Toa Corporation

From the recorded profile

This is a translation of the source description. Dates, affiliations and plans refer to the source’s publication context, not a guarantee of current activity.

Although he is called Boya, he is a long-lived character who has lived through three eras: Showa, Heisei, and Reiwa. He is growing every day to become a character loved by everyone! Please support him! “I sometimes post on SNS (X)! Take a look!” Year of birth: 1972. Around the time he came to Toa: late 1973, when it became the current company name. Name-giver: the people of Toa. Age: unknown; he is certainly a “boy.” Creature he is often mistaken for: a koala, a dog.

English translation of the source profile. Names are display translations, not necessarily official English names. Original Japanese names are retained for identification; check official sources for current activity.

English page updated: . Source-check dates are shown separately.

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OFFICIAL RESULTS

Contest records

5 recorded appearances